If you’re looking to grow your business, brand awareness is an important factor to focus on. The more aware of your brand consumers are, the more customers you are going to attract. So, how can you raise brand awareness?
There are lots of ways to boost awareness of course, but why not opt for something unique? Our range of Swarovski hotfix crystals can be used in a number of ways to help boost your brand. Below, you’ll discover just some of the ways you can use Swarovski hotfix crystals to raise brand awareness.
Offering stunning freebies
A great way to raise brand awareness is to offer freebies. People love getting something for free, especially if they feel it’s something luxurious. Swarovski hotfix crystals can be used to crystallise even the simplest of things, which can then be given as a freebie.
Utilise social media to offer your freebies. You could even run competitions where the winner will receive a free Swarovski-enhanced product. If you run a clothing store, for example, you could offer a free crystallised t-shirt. Or, if you run a jewellery business, you can offer a crystallised watch as part of a competition.
If you don’t fancy giving things away for free, you can raise brand awareness by occasionally crystallising your logo. That way, whenever a customer makes a special purchase, they will receive the product with your beautiful crystallised logo. They're then more likely to show it to their friends and family.
You’ll have to place the logo onto some type of material. Hotfix crystals need to be applied with heat, so the material needs to be able to support this. This will make the logo unique, ensuring it stays firmly in the mind of your customers.
You can also produce promotional merchandise with Swarovski hotfix crystals. Think outside the box here too. The more unique your promotional merchandise is, the more brand awareness it’s going to create.
You can make promotional hats, wallets, clothing and home furnishings, and there are many other options. Use the merchandise wherever you can. It's also effective to offer your promotional merchandise as a gift when a purchase is made.
As you can see, there are a number of ways you can raise brand awareness with Swarovski hotfix crystals. When you associate these crystals with your brand, you’ll automatically give it a more eye-catching and luxurious image.
The official Swarovski Crystal Size Chart can be found below. To download / print a PDF version of this colour chart, please click here.